The Complete Technical SEO Course

Description

Implementing technical SEO could be the difference between ranking on page one of results or never being indexed. You need to know how to audit your site for technical SEO needs and improvements so you can get more visitors, leads, sales, and signups for your business. This course gives you deep, current knowledge of technical SEO: the behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.

• Access 8 lectures & 3 hours of content 24/7
• Know what is important in a technical audit & how to start one yourself
• Optimize on-page content w/ the right keywords & page structure
• Understand what a good URL structure is & how you can influence crawl behavior
• Know how to use JavaScript frameworks to influence technical SEO
• Easily create XML sitemaps to help you better understand content & index rates
• Mark up your content w/ structured data so it can extract entities
• Decide on the right domain strategy, URL structure, content & keywords while working across multiple countries

Instructor

Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO is part of all of that. Prior to RVshare, he built out the SEO function for both Postmates and The Next Web where he advanced to become their Director of Marketing. He writes blog posts on Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.

Important Details

• Length of time users can access this course: lifetime
• Access options: web & mobile streaming
• Certification of completion included
• Redemption deadline: redeem your code within 30 days of purchase
• Updates included
• Experience level required: intermediate to advanced

Requirements

• Experience working w/ HTML & JavaScript
• Experience working w/ Google Analytics
• Understanding of SEO fundamentals & areas

Terms

• Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.